Just as there is no comedy without tragedy, there is no party without heartache.
The Halifax, NS singer-songwriter’s sixth studio album, Once Upon a Hell of a Time... straddles the melodramatic and the melancholy. It tells the story of a man in search of love, coping with loss and looking for something more.
The follow-up to JUNO Award-winning Coyote (2012), Once Upon a Hell of a Time...’s making spans five years and a handful of locales; starting with the LA studio once owned by Elliott Smith and with sessions at The Farm Studios in Vancouver, The Sonic Temple in Halifax, The Boiler Room in New York and Breakglass Studios in Montreal along the way. The bulk of the album was recorded with co-producer Loel Campbell (Wintersleep) during an intense two- month period in Montreal during the summer of 2016.
“This is a snapshot of four or five years of my life that were pretty wild, and pretty lost, and pretty free – in certain ways – and I kind of felt like I was coming to the end of a bit of a chapter,” says Matt. “It was a fucking wild ride of emotions and late nights and all the feels. Kind of the record I've always wanted to make.”
Like the last few embers left glowing long after the fire has faded, the album plays upon the pains of the human condition. The record reflects the all-encompassing grasp of yearning in an otherwise indifferent room. It’s a persistent pang in a beating heart; a sad smile: an ode to coping while the party plays out and the sun slowly rises. A memoir of a place and a time, or several places and times etched into Matt’s mind, and painted out in healing melodies.
In Shakespearean terms, it’s called catharsis: the artful release of repressed emotions. For Matt Mays, it’s a poignant, fading glare in the rearview mirror. “It’s sort of a really intense, potent creative time of reflection on my last few years taking the easy way out of dealing with a lot of really hard things.”
Once Upon a Hell of a Time... does take you on one a hell of a ride - fighting with emotions on “Sentimental Sins,” defending loneliness on “Dark Promises,” and unraveling pent-up grief on “Drunken Angels.” As Matt explains it, the first single “Faint of Heart” is “about the trials and tribulations of a relationship and how you really have to put in the work if you want it to last. It’s about tough love.”
It’s not all heart-on-your-sleeve. On “Perfectly Wasted,” Matt puts party into poetry, transporting the audience to a moonlit shoreline and delves into an inner-dialogue, detailing the perfectly preserved state of suspended happiness that sinks so porously into absorption among good friends. “Ola Volo” was inspired by the work of the celebrated artist and illustrator Matt discovered when he became entranced by a mural she did for a Vancouver bar where he happened to be DJ’ing one night. Matt was later introduced to Ola by Loel Campbell and he asked her to create the album cover for Once Upon a Hell of a Time....
“I think I'm pretty honest in a lot of these songs,” he says. “They all mean a lot to me personally and they're all my own story, but I think they just come across as fast, fun, rock songs — and I wanted to make people feel like everything is OK in the music, but [still] dealing with stuff that’s pretty real with the lyrics.”
A carefully crafted punctuation mark on more than a decade of fun, fierce, fragments, Once Upon a Hell of a Time... sheds the skin of a former self and bridges the gap to a new chapter in Mays’ musical — and personal — life. “Between dealing with loneliness and loss with self-medicating and false escapism, it kind of came to a head, and I sort of did my last hurrah.”